Digital platforms and social media companies have become primary drivers of global information sharing, profoundly impacting public opinion, consumer trust, and brand reputation. With billions of user-generated posts, videos, and messages shared daily, companies face increasing pressures—from regulators, users, advertisers, and society—to effectively moderate and manage harmful or inappropriate content. In 2023 alone, over 90% of users indicated willingness to leave platforms due to poor content moderation, while regulators globally have tightened scrutiny with substantial fines and operational disruptions.
Effectively managing content risk has thus evolved into an essential business capability, critical for safeguarding brand equity, user retention, advertising revenue, and compliance with rapidly evolving digital safety regulations.
