Growth

Global Strategy

We help software businesses navigate growth through the increasingly uncertain and complex global markets.

As geopolitical uncertainty escalates, the competition in technology intensifies, and concerns over IP, data privacy, and sovereignty grow, the once unified global technology supply chain is fracturing. Despite this, for Western software companies, China remains an unignorable market, now holding the position as the second largest IT market by volume. Conversely, Chinese software companies, operating in highly saturated domestic sectors, are eager to expand internationally.

Navigating these complex international markets to achieve growth while maintaining resilience is a formidable challenge for software CEOs and management teams.

Common Challenges

Growth Choice

Software businesses face a tough decision in international expansion: Buy (acquire a local firm), Borrow (partner with local distributors), or Build (establish local operations).

IP Risk

With software being unpatentable in most jurisdictions, protecting intellectual property is especially challenging in developing or high-growth markets, where piracy or legal ‘copy-cats’ are still prevalent.

Building Trust

Different markets and regulatory environments demand varying levels of trust, from protecting personal data privacy to ensuring information security. Cloud-based solutions may not be suitable for many use cases in developing markets.

Local Support

Providing commercial software support is often mission-critical and comes with high expectations for service level agreements and native language support. Establishing a local team requires significant investment that is often difficult to justify when customer base is small.

How we can help

International Strategy

We work with you to develop a data-driven global strategy, ensuring your international growth efforts are well-founded and successful.

Go-to-Market Solutions

From branding localisation to establishing distribution channels, our business can leverage our local partners in Europe, North America, and the Greater China region to facilitate your expansion.

Compliance Solutions

Information security and data privacy are closely regulated for technology businesses globally. From ISO 27001, Cyber Essentials to GDPR, we help you meet your customers’ compliance expectations.

Support Solutions

Our 'follow the sun' first-line support centres are equipped to provide native language support in 14 different languages, ensuring comprehensive customer service.

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    Why us

    Sector Focus

    We specialise exclusively in advising clients within the business software sector, giving us a deep understanding of the unique challenges and opportunities in this industry.

    Global Network

    Our extensive network includes partners, distributors, resellers, and system integrators across 21 countries, collectively servicing more than 400 software companies annually.

    Expertise Coverage

    We are a team of ex-cofounders, software executives and big four consultants who together provide all rounded industry expertise.

    Insights

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    Scaling SaaS in the Age of AI and Geopolitical Competition

    Opportunities, challenges and recommendations for SaaS businesses

    Special Brief · Feb 2, 2025 · 5 min Read
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    Made in China 2027 – Software Edition

    A briefing on China’s Xinchuang (“信创”) mandate and the implications for Western technology companies.

    Special Brief · Nov 1, 2024 · 5 min Read
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    Strategic consolidation in the SAM tooling market promises greater efficiency but requires careful management to avoid risks of vendor lock-in and reduced innovation.

    Opinion · Mar 16, 2025 · 15 min Read
    Research · Aug 1, 2024 · 30 min Read
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