SAM for Partners

We deliver channel-ready Software Asset Management services that drive new revenue and builds trust.

As IT budgets become increasingly digital, software spend now dominates – from AI to cloud to data platforms. Software Asset Management (SAM) helps customers reduce audit risk and optimise spend, freeing up budget for strategic investments and strengthening your relationship as a trusted partner.

Many providers attempt to ‘DIY’ SAM with generalist teams, often leading to failed audits and lost trust. But SAM isn’t admin work – it’s a specialised discipline requiring legal, technical, procurement, and analytical expertise to deliver insights customers can rely on when making high-value decisions.

Common challenges

Depth of vendor-specific licensing expertise

IBM, Microsoft, Oracle, SAP, Vmware, Opentext, Quest, Veritas …

Width of SAM-related skills and experience

Business analytics, governance, legal, procurement, technical, tooling …

Margin squeeze from main-stream SAM providers

Gartner MQ suppliers, vendor official SAM programmes …

Shifting demand challenge headcount investment

Service mix and volume fluctuation making headcount unpredictable

How we can help

Our delivery philosophy is simple: tailor every engagement, use the best global talent, and apply smart technology to drive results. By combining onshore expertise with offshore efficiency, and leveraging automation, ML and AI, we deliver three core outcomes: real client value, uncompromising quality, and competitive pricing that protects partner margins.

The service areas below reflect the breadth and depth of what we offer. Think of them as starting points for collaboration – because in practice, no two SAM solutions are ever the same.

Audit Defence

We protect your business from financial exposure to unfair licence audits.

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Contract Advisory

Assist in renewal / upgrade negotiations with vendor.

Governance Advisory

Maturity Assessment, Operating Model Design, ITAM Business Case and Transformation Roadmap.

Tooling Advisory

IAM Tooling health check and implementation, such as: ServiceNow SAM Pro, Flexera, Snow, USU, Certero, XenSAM, License Dashboard, ILMT and ILS.

SAM Onbaording

Set-up governance structure, implement and integrate SAM tooling, onboard data and processes.

License Internal Audit

A quarterly / annual rotating internal audit programme to minimise non-compliance risk and maximise renewal readiness.

Managed Service

Fully outsource SAM and ITAM service.

IBM Licence Management

We help you meet IBM’s new annual reporting requirement accurately and risk-free.

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Why us

Proven expertise

Led by ex-Big Four consultants with 15+ years of SAM and audit experience.

Cost-effective delivery

Senior consultants onshore, offshore analytics teams for competitive pricing and strong partner margins.

True partner model

No software reselling; we contractually avoid any overlap with your service offerings.

Ready to talk

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