As IT budgets become increasingly digital, software spend now dominates – from AI to cloud to data platforms. Software Asset Management (SAM) helps customers reduce audit risk and optimise spend, freeing up budget for strategic investments and strengthening your relationship as a trusted partner.
Many providers attempt to ‘DIY’ SAM with generalist teams, often leading to failed audits and lost trust. But SAM isn’t admin work – it’s a specialised discipline requiring legal, technical, procurement, and analytical expertise to deliver insights customers can rely on when making high-value decisions.